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🇪🇺 GDPR compliance (EU visitors)
Although we are based in the USA, we welcome European users. For individuals in the European Economic Area (EEA), we process personal data under the following lawful bases:
⚖️ Legitimate interest Site analytics, security, and improving our synonym content. We balance your rights with our need to maintain a free, high‑quality resource.
✅ Consent For non‑essential cookies and personalized ads (AdSense). You give consent via cookie banner; you may withdraw anytime.
📋 Data transfers Data may be processed in the US (adequacy decisions / Standard Contractual Clauses). We ensure safeguards via Google’s DPF.
EEA rights: access, rectification, erasure (‘right to be forgotten’), portability, and restriction. Contact gdpr@importantsynonym.com.
🇺🇸 CCPA / CPRA (California & US state rights)
📢 Notice at collection & right to opt out
We collect the categories of personal information listed in the “data usage” section below. We do not sell your personal information — but under CCPA, sharing for cross‑context behavioral advertising (i.e., ad personalization) can be considered a “sale”. You have the right to opt out of that sharing.
🔘 Exercising your CCPA rights: email ccpa@importantsynonym.com or use the form in our footer. We do not discriminate against you for exercising these rights.
📊 Data usage explanation — what, why, how long
- Log data (IP anonymized, pages visited, browser, device) – used for security, site improvement, and aggregated analytics. Retention: 30 days.
- Cookie / tracking data – used to remember preferences and enable AdSense interest‑based ads (see cookie policy below).
- Contact inquiries (name, email, message) – only to respond; deleted after 90 days unless legally required.
- AdSense ads data – Google uses cookies to personalize ads. We do NOT receive personally identifiable information from Google.
- No sensitive information – we never request SSN, financial accounts, health data, or info from children under 13.
🍪 Cookie policy & preferences
We use cookies and similar technologies to operate, analyze, and deliver relevant advertising. By using Important Synonym, you agree to our use of cookies as described below. You can manage via browser settings or our consent tool.
| Cookie type | Provider | Purpose | Duration |
|---|---|---|---|
| Strictly necessary | importantsynonym.com | Session, security, load balancing | Session / up to 24h |
| Analytics (performance) | Google Analytics | Count visits, traffic sources, page interaction (anonymized) | Up to 2 years |
| Marketing / personalization | Google AdSense & partners | Build interest profile to show relevant USA ads; limit ad frequency | Up to 180 days |
| Functional | importantsynonym.com | Remember your cookie consent choice | 1 year |
You can opt out of personalized advertising via Google Ads Settings or the AdChoices icon on ads.
🔌 Third‑party tools & disclosures
📈 Google Analytics Tracks anonymized usage to improve content. Google Privacy
📢 Google AdSense Serves contextual & interest‑based ads. Uses cookies & device identifiers. AdSense policy
🛡️ reCAPTCHA v3 (on contact) Protects from spam — collects hardware/software data. Privacy
We do not sell or rent your data to any other third parties. All third parties are contractually bound to process data only for the purposes described.
💰 Google AdSense disclosure
How AdSense uses your data: As a Google partner, we use Google AdSense to display ads. Google and its partners use cookies to serve ads based on a user’s prior visits to this website or other websites. Users may opt out of personalized advertising by visiting Ads Settings. We also allow Google to collect data via DoubleClick cookies for ad measurement. For legitimate interest purposes, we rely on consent where required (EEA, UK, etc.).
📬 Contact for privacy concerns
✉️ GDPR: gdpr@importantsynonym.com
📞 CCPA: ccpa@importantsynonym.com
🗺️ General: privacy@importantsynonym.com
We aim to reply within 2 business days. Postal address (for requests): Important Synonym, Attn: Privacy Officer, 1120 SW 5th Ave #1502, Portland, OR 97204, USA.
📎 Internal links & additional resources
✅ At a glance – we are committed to:
- ✔️ GDPR transparency & rights
- ✔️ CCPA opt‑out / Do Not Sell
- ✔️ Full cookie policy with table
- ✔️ Third‑party list (Google tools)
- ✔️ AdSense disclosures & consent
- ✔️ Privacy contact multi‑channel